The end of B2B Marketing?

Forrester research have worked out social media to a tee! Spark debate with contentious headlines about 'the end of B2B Marketing' to get people talking...and perhaps more interested in their services...keep em hanging with a 3 part series...then sting em for $200+ to join an online seminar on the topic..looks close to 'best practise' to me!

I'm impressed....considering that 'marketing groups' across linked in and other social media sites are filled with posts from marketing services organisations blatantly promoting their services (plus many complaints about that approach) ...Forrestor makes a nice change!

Of course Forrester sells information so their blog should be good! But it does provide inspiration for other companies B2B social marketing efforts.

Oh and if you're interested in what Forrestor have to say here's an inbound link to help drive up their traffic..lol

http://blogs.forrester.com/marketing/2008/10/will-b2b-market.html