Thursday, October 30, 2008

Give all your content away!

Read an intersting presentation on the 'death of interruption marketing' and the rise of 'permission' marketing or 'inbound marketing' ...basically how customers can find you...all a lot of marketing speak from a company called Hubspot...

They also talk abou the power of giving your content away for free.

All makes good sense but they have a nice blog and promote it well on linkedin discussion groups...all a nice case study on practising what you preach!

http://www.hubspot.com/products/marketer/

No comments: