Read an intersting presentation on the 'death of interruption marketing' and the rise of 'permission' marketing or 'inbound marketing' ...basically how customers can find you...all a lot of marketing speak from a company called Hubspot...
They also talk abou the power of giving your content away for free.
All makes good sense but they have a nice blog and promote it well on linkedin discussion groups...all a nice case study on practising what you preach!
http://www.hubspot.com/products/marketer/
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