So it seems traditional 'interruption' marketing is just about dead...ie. Telemarekting, DM, even banner ads don't seem to have great clickthroughs and response rates...
Reports I read seem to indicate Facebook advertising is just as bad...according to the following link!
http://www.othersidegroup.com/adcomments/2008/10/getting-your-brand-online-using-facebook-for-your-business/
Marketers have missed the point a little bit with social marketing...it's a two way street so basically you need to create/publish content that is 'useful' to your customers and allows them to interact with you...ie. customer can post a question in a discussion group (of like users) and actually have someone answer...and best case that someone answering is a peer.
Maybe I'm harsh but just trying out Ads on social networking sites does seem a little crazy...but hey maybe it works for some people!
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