Managing your brand online is a hot topic...from how your competitors are bidding for your brand name as an adword to monitoring use of your brand in blogs.
Trying to control what bloggers say is now recognised as futile but it does give marketers a way to see what customers are saying.
In fact some clever Online agencies are even offering 'Online Brand monitoring tools'. See http://www.greenlightsearch.com/ppc/profiler/
While Google recently allowed competitors to bid for others brand names they also supply
a number of tools to allow you to monitor use of your brands online.
http://www.google.com/alerts is great for setting up an alerts for use of your brand and blog entries.
1 comment:
Online brand management is a key for any company to promote their brand and mange it easy and trustfully way. Many tools are available to monitor a brand online and know that what actually customers think about our brands.
solomon rusty
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